Element451 is a provider of a marketing automation and customer relationship management (“CRM”) platform for admissions and enrollment offices of colleges and universities. The all-in-one engagement platforms supports students in searching, enrolling, applying, and learning from higher education institutions. The four pillars that drive the product’s vision is productivity, personalization, intelligence, and connectivity. The product creates ease of use, flexibility, interactivity, and consistency to help colleges and universities transition from traditional push marketing campaigns to more personalized and two-way student conversations.